15 July 2026 · 3 min read
SnapFrame: a screen studio in your pocket
Editing app screenshots should not feel like a production workflow, so I built the thing that fixes it.
The problem. Every app I shipped needed marketing assets: framed screenshots, App Store sets, demo videos with zooms and captions. Making them meant a desktop editor, a pile of templates and an afternoon per release. Editing a screenshot should not feel like a production workflow.
What I built. SnapFrame is a screen studio for iPhone and Mac: one place to edit screenshots and recordings, add device frames and backgrounds, generate App Store screenshot sets, and export in formats sized for social. The iOS and macOS apps share one Swift core, with Convex behind the scenes. The newest part is Auto Edit: AI drafts the demo video for you, adding zooms, cutting dead air, highlighting taps and writing captions, then hands you the controls for the final pass.
The result. Approved and live on the App Store, tested by 100+ users before launch, and it now produces the assets for every other app in this portfolio. The next release adds cinematic shots, because that is the part people still struggle with most.
